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Elements of Effective Brochure Design

Many people may believe a physical brochure is not necessary in the digital age. But, the professional brochure design for your business can make a very promising lead-nurturing tool. Whether it is presented at an initial sales meeting, trade show, or other event, the brochure is very effective at reminding your potential customers of the services offered. Also, the brochure can help to position you as a legitimate business and lets you clearly outline the important messages that put a value on a particular service or product offered.

Here are three key design elements that every brochure should include:

Attention-grabbing cover

A well-designed brochure with an attention-grabbing cover can significantly increase the likelihood of the prospects taking a proper look. If the cover isn’t able to draw in the interested, there is the risk that they won’t even bother to open and view the inside of the brochure. A useful technique to get the prospect’s interest is to combine a smart, attention-grabbing headline with a very visually pleasing design. Preferably, the headline or text on the cover should point out a major benefit to the potential customers.

Interesting content

The content inside the brochure should be compelling and interesting, and goes a lot further than explain the history of your business. Instead, the content is best directed at the type of service or product that is offered. It can outline the essentials like how a service can help to get more sales, lower costs, save time, or operate a business more effectively. For instance, the content can focus on the potential challenges or problems a customer may be facing and how you can offer a service that is much better than the competition. Add visual elements to the text such as images, charts and graphs to avoid simply having large blocks of text. Any text or visual elements used should help to get your message across quickly.

Call to action

The brochure has the primary purpose of helping to push a potential customer to towards the next stage of the sales cycle. The call to action can vary. It can include phoning for a free estimate, contacting you to receive a downloadable white paper, or to visit your web site. A proper call to action will let the readers know exactly what is expected from them. Also, the call to action should be prominent on the page and really stand out so that it is not missed.

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